Big Data, Big Scares

“Which leads me to the bad news–Big Data is more likely to determine if you get a job. Your dazzling smile, charming personality and awesome resume may count for something, but it’s algorithms and predictive analysis that will probably seal your fate.” – Rieland, 2013

Data

Big data, big scares, the future is here and it’s not pretty. The days of privacy are slowly falling to the wayside, instead we a painting a grand picture of ourselves, and mostly our secrets, online for the whole world to see.

“On Monday, Guardian Australia revealed that Australia’s surveillance agency, the Defence Signals Directorate (DSD), offered to share “bulk” amounts of its own citizens’ metadata with intelligence partners overseas.”

Our perceived liberties that we though to be unshakable have been secretly removed. The internet is essentially a data farm, we are posting every little part of our lives for whoever may want it. The sheer amount of information that you can gleam from metadata is staggering, as we all think we are safe inside our own homes to look up what we want. But what we are looking at isn’t in our room, it’s out there hosted in servers, and every part of it is measured in some way.

In the future our attitude towards the internet may change greatly, instead of searching everything on google maybe a more conservative approach may be taken, where we only google what we need and keep our secrets off the online.

References:

What can you learn about me from 24 hours of my metadata? | World news | The Guardian. 2015. What can you learn about me from 24 hours of my metadata? | World news | The Guardian. [ONLINE] Available at:http://www.theguardian.com/world/2013/dec/03/what-can-you-learn-about-me-from-24-hours-of-my-metadata. [Accessed 16 May 2015].

How Big Data Will Mean the End to Job Interviews | Innovation | Smithsonian. 2015. How Big Data Will Mean the End to Job Interviews | Innovation | Smithsonian. [ONLINE] Available at:http://www.smithsonianmag.com/innovation/how-big-data-will-mean-the-end-to-job-interviews-42914297/?no-ist. [Accessed 14 May 2015].

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